Reorganizing the online marketing of a major daily newspaper

• Analyzing user groups and market trends
• Evaluating market positioning relative to competitors
• Analyzing financial structure
• Working out an action program with the objective to increase reach and revenue
• Assessing investment requirements and revenue potential

Due Diligence of a major national daily newspaper

• Analyzing market trends and revenue potential
• Asessing strategic positioning compared to actual and potential competitors
• Analyzing balance sheet and P/L statements
• Modelling expected revenues and building szenarios
• Evaluating human resources and organizational risks